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Business-to-Business Marketing: How to Understand and Succeed in Business Marketing in an Emerging Africa

1, 2021

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Coopetition and COVID-19: Collaborative business-to-business marketing strategies in a pandemic crisis

Industrial marketing management, 2020-07, Vol.88, p.206-213

2020

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Artificial intelligence adoption in business-to-business marketing: toward a conceptual framework

The Journal of business & industrial marketing, 2022-04, Vol.37 (5), p.1025-1044

2022

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Digital mediation in business-to-business marketing: A bibliometric analysis

Industrial marketing management, 2020-02, Vol.85, p.126-140

2020

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Neuroscience in business-to-business marketing research: A literature review, co-citation analysis and research agenda

Industrial marketing management, 2023-08, Vol.113, p.168-179

Öberg, Christina

2023

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Word-of-mouth in business-to-business marketing: a systematic review and future research directions

The Journal of business & industrial marketing, 2023-01, Vol.38 (13), p.45-62

2023

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Enhancing firm performance: The role of brand orientation in business-to-business marketing

Industrial marketing management, 2018-07, Vol.72, p.17-25

2018

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Sustainability and business-to-business marketing: A framework and implications

Industrial marketing management, 2010-02, Vol.39 (2), p.330-341

2010

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Data and resource maximization in business-to-business marketing experiments: Methodological insights from data partitioning

Industrial marketing management, 2019-01, Vol.76, p.136-143

2019

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Business-to-business marketing research: Assessing readability and discussing relevance to practitioners

Industrial marketing management, 2021-01, Vol.92, p.217-231

2021

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Social media analytics for business-to-business marketing

Industrial marketing management, 2023-11, Vol.115, p.110-126

2023

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Business-to-business marketing responses to COVID-19 crisis: a business process perspective

Marketing intelligence & planning, 2021-04, Vol.39 (3), p.454-468

2021

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Is segmentation a theory? Improving the theoretical basis of a foundational concept in business-to-business marketing

Industrial marketing management, 2024-01, Vol.116, p.82-92

2024

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Best Ph.D. thesis in business-to-business marketing management award

Industrial marketing management, 2024-04, Vol.118, p.A1-A1

2024

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Editorial: Best business-to-business marketing management Ph.D. thesis 2023

Industrial marketing management, 2023-08, Vol.113, p.A3-A3

2023

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How to become a top business-to-business marketing scholar

Industrial marketing management, 2020-04, Vol.86, p.1-11

2020

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How to develop great conceptual frameworks for business-to-business marketing

Industrial marketing management, 2021-04, Vol.94, p.A2-A10

2021

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Climate change adaptation capability, business-to-business marketing capability and firm performance: Integrating institutional theory and dynamic capability view

Industrial marketing management, 2023-11, Vol.115, p.470-483

2023

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The role of ethics in business-to-business marketing: An exploratory review and research agenda

Industrial marketing management, 2023-11, Vol.115, p.421-438

2023

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Citation classics from Industrial Marketing Management: Celebrating forty-seven years of publications on business-to-business marketing management

Industrial marketing management, 2018-08, Vol.73, p.1-6

2018

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Artificial intelligence in business-to-business marketing: a bibliometric analysis of current research status, development and future directions

Industrial management + data systems, 2021-11, Vol.121 (12), p.2467-2497

2021

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Editorial: Business-to-business marketing: imagining something different

The Journal of business & industrial marketing, 2024-04, Vol.39 (3), p.441-446

2024

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Examining the research on social media in business-to-business marketing with a focus on sales and the selling process

Industrial marketing management, 2022-04, Vol.102, p.122-140

2022

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Transformative marketing in the new normal: A novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions

Journal of business research, 2023-05, Vol.160, p.113638, Article 113638

Marc Lim, Weng

2023

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A Bibliometric Analysis of the First 25 Years of the Journal of Business-to-Business Marketing

Journal of business-to-business marketing, 2019-01, Vol.26 (1), p.75-94

2019

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Business-to-Business Marketing: How to Understand and Succeed in Business Marketing in an Emerging Africa

Coopetition and COVID-19: Collaborative business-to-business marketing strategies in a pandemic crisis

Artificial intelligence adoption in business-to-business marketing: toward a conceptual framework

Digital mediation in business-to-business marketing: A bibliometric analysis

Neuroscience in business-to-business marketing research: A literature review, co-citation analysis and research agenda

Word-of-mouth in business-to-business marketing: a systematic review and future research directions

Enhancing firm performance: The role of brand orientation in business-to-business marketing

Sustainability and business-to-business marketing: A framework and implications

Data and resource maximization in business-to-business marketing experiments: Methodological insights from data partitioning

Business-to-business marketing research: Assessing readability and discussing relevance to practitioners

Social media analytics for business-to-business marketing

Business-to-business marketing responses to COVID-19 crisis: a business process perspective

Is segmentation a theory? Improving the theoretical basis of a foundational concept in business-to-business marketing

Best Ph.D. thesis in business-to-business marketing management award

Editorial: Best business-to-business marketing management Ph.D. thesis 2023

How to become a top business-to-business marketing scholar

How to develop great conceptual frameworks for business-to-business marketing

Climate change adaptation capability, business-to-business marketing capability and firm performance: Integrating institutional theory and dynamic capability view

The role of ethics in business-to-business marketing: An exploratory review and research agenda

Citation classics from Industrial Marketing Management: Celebrating forty-seven years of publications on business-to-business marketing management

Artificial intelligence in business-to-business marketing: a bibliometric analysis of current research status, development and future directions

Editorial: Business-to-business marketing: imagining something different

Examining the research on social media in business-to-business marketing with a focus on sales and the selling process

Transformative marketing in the new normal: A novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions

A Bibliometric Analysis of the First 25 Years of the Journal of Business-to-Business Marketing

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