Details

Autor(en) / Beteiligte

• Verity, Julie
• Julie Verity

Titel

The New Strategic Landscape: Innovative Perspectives on Strategy

Auflage

1

Ort / Verlag

London: Palgrave Macmillan

Erscheinungsjahr

2012

Link zum Volltext

Quelle

Alma/SFX Local Collection

Beschreibungen/Notizen

• 01 02 In an increasingly complex world where ambiguity and uncertainty are the new norms, economic-based strategic thinking is failing to deliver the solutions that are needed. The New Strategic Landscape: Innovative Perspectives on Strategy is an exciting, new collection of perspectives on strategy which are informed by different areas of research, theory and practice beyond economics. Encompassing a diverse range of opinions and insights on strategy, this book breaks down the boundaries between theory and practice, it opens up a rich new territory of strategic ideas to explore, and shows the way to solutions that are more relevant to the world we face today. 13 02 JULIE VERITY (PhD) is a consultant, lecturer, writer and researcher in the field of strategy. She has split her working life between academia and the commercial world, bringing to each experience and knowledge from the other. Chosen to be the Shell International Fellow at Cranfield School of Management in 1990, her two year fellowship became a twenty year consulting relationship with the giant global oil group. Within Shell, she has worked with the Scenario team, with the Corporate Communications function, with Learning and with many of the Group's national companies. Julie holds visiting faculty positions at Cranfield and Cass Business School and is an associate at Duke CE. This is an edited collection of chapters from strategists who are academics, practitioners and consultants, all three or combinations of these. Julie Verity 04 02 Introduction Strategy for a Complex World Strategy and the New Uncertainty Design Thinking Behavioural Strategy Strategy and Human Nature Strategy as Practice Strategy and Discourse Strategy as Serious Play Strategy as Social Process 02 02 The business challenges of organizations are increasingly complex; strategists need a rich choice of approaches in order to respond. Too few strategy models challenge the dominate paradigm of rational analysis, choice maximisation and planned implementation. This rich collection from an eclectic group of strategists provides alternatives. 31 02 Using case examples, this book will explore the alternative perspectives on strategy and assess their usefulness and relevance in today's environment 19 02 Contributions from a wide range of authors from a leading business school - CASS A new and unique look at strategy and the workplace Academically researched with case studies