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The Utilization of Big Data Analytics on the Current Development of Online Payment in Taiwan
2021 IEEE International Conference on Consumer Electronics-Taiwan (ICCE-TW), 2021, p.1-2
2021

Details

Autor(en) / Beteiligte
Titel
The Utilization of Big Data Analytics on the Current Development of Online Payment in Taiwan
Ist Teil von
  • 2021 IEEE International Conference on Consumer Electronics-Taiwan (ICCE-TW), 2021, p.1-2
Ort / Verlag
IEEE
Erscheinungsjahr
2021
Link zum Volltext
Quelle
IEEE Electronic Library (IEL)
Beschreibungen/Notizen
  • In 2020, the COVID-19 pandemic impacted global economic seriously, and people tried to avoid face-to-face commerce interactions as much as possible. However, it provided a good opportunity for the development of cashless mobile payment. This research utilized big data analytics tools to analyze the online sentiment of the top three mobile payment platforms, including Line Pay, JKOPAY, and Alipay, which are currently the most popular mobile payment platforms in Taiwan. Besides, this article explored their existing market strategies and provided suggestions for the future operations of mobile payment.
Sprache
Englisch
Identifikatoren
eISSN: 2575-8284
DOI: 10.1109/ICCE-TW52618.2021.9602913
Titel-ID: cdi_ieee_primary_9602913
Format
–
Schlagworte
Alipay, Big Data, big data analytics, Economics, JKOPAY, Line Pay, mobile payment, Online banking, Pandemics, Social networking (online), User interfaces

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