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The Effect of Library Virtual Tour on Library Image Construction: Study on Perpustakaan BPK RI
Ist Teil von
Towards Open and Trustworthy Digital Societies, p.195-209
Ort / Verlag
Cham: Springer International Publishing
Link zum Volltext
Quelle
Alma/SFX Local Collection
Beschreibungen/Notizen
Image is very important for every institution, including libraries. The library image greatly influences the behavior of library users, especially those related to their actions towards the library, where a bad image about the library is still developing and is trusted by the public, such as warehouse to store books, unfriendly librarians, and others. However, the development of information technology has been used by various industries to improve the image of their institutions, such as through social media and virtual tour technology, which have also been implemented in Perpustakaan BPK RI. Based on that, this study aims to evaluate the effect of a library virtual tour on the library image, focusing on Perpustakaan BPK RI which has implemented virtual tour technology as a means of their promotion. The study using quantitative approach to collect quantitative data with survey from 26 March until 3 April 2021 and using inferential statistics to determine the relationship and effect between library virtual tour and library image. The results show that there is a significant relationship and effect between library virtual tour and library image, besides it also shows that Perpustakaan BPK RI has a good image to the users and its Virtual Tour has a good quality based on user assessments.