Details
- Autor(en) / Beteiligte
- Titel
- Advances in Electronic Marketing
- Auflage
- 1
- Ort / Verlag
- Hershey: Idea Group, Inc
- Erscheinungsjahr
- 2005
- Link zum Volltext
- Quelle
- Alma/SFX Local Collection
- Beschreibungen/Notizen
- There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Marketing examines these challenges within three major themes: the global environment, the strategic/technological realm, and the buyer behavior of online consumers.
- Sprache
- Englisch
- Identifikatoren
- ISBN: 9781591403210, 1591403219, 9781591403227, 1591403227, 9781591403234, 1591403235DOI: 10.4018/978-1-59140-321-0Titel-ID: cdi_skillsoft_books24x7_bkb00002600
- Format
- –
- Schlagworte
- Internet advertising, Internet marketing, World Wide Web