Details

Autor(en) / Beteiligte

• Farrell, Steve

Titel

Christmas ads part 2: who has impressed this week?: In the second week of our Christmas ad review, Tesco's vaccinated Santa gets a thumbs-up from judges but can't quite top Amazon

Ist Teil von

• Grocer, 2021-11, p.16

Ort / Verlag

Crawley: NLA Media

Erscheinungsjahr

2021

Quelle

Nexis Uni

Beschreibungen/Notizen

• [...]apart from the Reindeer Snacks (aka some veg), I'm not sure what the connection is to their brand or their business. 3/5 ROB: Sainsbury's has picked up the 'hiatus' theme too, but they've used the 'Matrix' technique of having everyone frozen in time around a Christmas dinner table. Save your money, Sainsbury's, until someone at your agency has a flash of inspiration. 2/5 Tesco Total score: 22 Queen's 'Don't Stop Me Now' is the soundtrack as we see people determined to let nothing get in the way of Christmas. The ad is all the better for this, giving Tesco the ability to acknowledge the variety of problems we've faced but cheerfully look to the bright side of life for Christmas. 5/5 NICOLA: