Crain's Detroit business, 1997-06, Vol.13 (22), p.29
1997
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Details
- Autor(en) / Beteiligte
- Titel
- D'Arcy Masius' new boss grapples with shift brand management
- Ist Teil von
- Crain's Detroit business, 1997-06, Vol.13 (22), p.29
- Ort / Verlag
- Detroit: Crain Communications, Incorporated
- Erscheinungsjahr
- 1997
- Quelle
- EBSCOhost Business Source Ultimate
- Beschreibungen/Notizen
- Patrick Sherwood, who has held his share of account jobs, now is facing what could be the biggest challenge of his 20-year career--overseeing the Troy office of D'Arcy Masius Benton & Bowles Inc.
- Sprache
- Englisch
- Identifikatoren
- ISSN: 0882-1992Titel-ID: cdi_proquest_reports_212313493
- Format
- –
- Schlagworte
- Advertising, Advertising agencies, Alliances, Appointments & personnel changes, Brand management, Executives, Sherwood, Patrick