Details

Autor(en) / Beteiligte

• Farmer, Douglas

Titel

Wis. bank's website redesign fulfills creative inclinations

Ist Teil von

• Northwestern Financial Review, 2017-07, Vol.202 (8), p.18

Ort / Verlag

Minneapolis: NFR Communications Inc

Erscheinungsjahr

2017

Link zum Volltext

Quelle

EBSCOhost Business Source Ultimate

Beschreibungen/Notizen

• "First Bank Financial Centre is a community bank that has served Southeast Wisconsin since the beginning of time. Along with creating a responsive design more conducive to mobile device use, the improved tone was one of FBFC Vice President of Marketing Jeff McCarthy's top goals in the website redesign. Miller is quick to point out in her case study featured on the American Bankers Association Bank Marketing site, "62 percent of millennials feel scared, overwhelmed,...