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Cultural values and ‘cultural scripts’ of Malay (Bahasa Melayu)
Ist Teil von
Journal of pragmatics, 1997-02, Vol.27 (2), p.183-201
Ort / Verlag
Amsterdam: Elsevier B.V
Erscheinungsjahr
1997
Link zum Volltext
Quelle
Elsevier Journal Backfiles on ScienceDirect (DFG Nationallizenzen)
Beschreibungen/Notizen
This paper documents some Malay ‘rules of speaking’ and articulates their connections with Malay cultural values, using the new theory of ‘cultural scripts’ developed by Anna Wierzbicka. Aspects of the preferred Malay discourse style, which is normally described as refined, restrained, and charming, are shown to be linked with the Malay social emotion of
malu ‘shame, propriety’, with the personal qualities of
maruah ‘dignity’ and
harga diri ‘self-esteem’, and with the ideal of senang
hati ‘(lit.) easy heart’. It is argued that the cultural scripts approach enhances descriptive accuracy, helps reduce ethnocentricism, and facilitates the integration of pragmatics and cultural semantics.