Sie befinden Sich nicht im Netzwerk der Universität Paderborn. Der Zugriff auf elektronische Ressourcen ist gegebenenfalls nur via VPN oder Shibboleth (DFN-AAI) möglich. mehr Informationen...
A longitudinal study of the impact of market structure, firm structure, strategy, and market orientation culture on dimensions of small-firm performance
Ist Teil von
Journal of the Academy of Marketing Science, 1996, Vol.24 (1), p.27-43
Ort / Verlag
Greenwich, Conn., etc: JAI Press, etc
Erscheinungsjahr
1996
Link zum Volltext
Quelle
EBSCOhost Business Source Ultimate
Beschreibungen/Notizen
Market orientation's relative impact on small-business performance is determined as compared to other influences, in an integrated model using longitudinal data. The results indicate weak causal relationships between market environment, small-firm structure and small-firm strategy. The results further indicate weak influences of these variables, but strong and consistent influences of market orientations, on various measures of small-firm performance. Contrary to expectations based on business policy literature, relative product quality and new product success were not significant influences on profitability, perhaps due to the significant influence of market orientation on these variables. In addition, although increases in growth/share had a significant short-term influence on increases in profitability, high levels of previous years' firm growth/share had a negative influence on current profitability. The previous year's level of firm coordinating systems and market competitive intensity has a significant impact on the level of small-firm market orientation.