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Details

Autor(en) / Beteiligte
Titel
Increases in individualistic words and phrases in American books, 1960-2008
Ist Teil von
  • PloS one, 2012-07, Vol.7 (7), p.e40181-e40181
Ort / Verlag
United States: Public Library of Science
Erscheinungsjahr
2012
Quelle
MEDLINE
Beschreibungen/Notizen
  • Cultural products such as song lyrics, television shows, and books reveal cultural differences, including cultural change over time. Two studies examine changes in the use of individualistic words (Study 1) and phrases (Study 2) in the Google Books Ngram corpus of millions of books in American English. Current samples from the general population generated and rated lists of individualistic words and phrases (e.g., "unique," "personalize," "self," "all about me," "I am special," "I'm the best"). Individualistic words and phrases increased in use between 1960 and 2008, even when controlling for changes in communal words and phrases. Language in American books has become increasingly focused on the self and uniqueness in the decades since 1960.

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