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Reputation management for creative workers in the media industry
Ist Teil von
Journal of media business studies, 2020-10, Vol.17 (3-4), p.261-275
Ort / Verlag
Routledge
Erscheinungsjahr
2020
Link zum Volltext
Quelle
EBSCOhost Business Source Ultimate
Beschreibungen/Notizen
Creative workers in media industries work under particular employment conditions and structures that can be described as "atypical employment". For most of the creative workforce, employment is not full-time, and the average annual income is low and unpredictable. It is important for the creative workforce to know that reputation plays a decisive role in overcoming barriers of entry to networks, and obstacles to employment in artistic-creative projects. Thus, it is crucial to learn how reputational capital can be built, developed, preserved and expanded. Therefore, this paper will present a theoretical framework for reputation management that demonstrates the complex cause-and-effect relationships among a creative worker's reputational capital as an intangible resource in a media network. It will be shown that a creative worker's personal branding has instrumental value for the development and maintenance of reputational capital. Moreover, this paper conceptualises reputation management based on a review of related literature for the purpose of conceptual development.