Details

Autor(en) / Beteiligte

• Esa, Elinda
• Mohamad, Nor Raihan
• Zakaria, Wan Zuriati Wan
• Ilias, Norazlina

Titel

Corporate Reputation: A Measurement of which the Time Has Come

Ist Teil von

• Global business and management research, 2020-10, Vol.12 (4), p.321-330

Ort / Verlag

Boca Raton: Global Business and Management Research: An International Journal

Erscheinungsjahr

2020

Quelle

Free E-Journal (出版社公開部分のみ）

Beschreibungen/Notizen

• Originality/value: The study contributes to the reputation literature by offering new perspectives on the knowledge gap of reputation measurement to shed light on future studies. Keywords: Corporate reputation, corporate performance, corporate image, brand reputation, corporate recognition