Autor(en)
Husted, Bryan W; De Jesus Salazar, José
Titel
Taking Friedman Seriously: Maximizing Profits and Social Performance
Teil von
  • Journal of management studies, 2006-01, Vol.43 (1), p.75-91
Ort / Verlag
Oxford, UK: Blackwell Publishing Ltd
Links zum Volltext
Quelle
Web of Science
Beschreibungen
This paper examines the situation of firms that have two objectives: profit maximization and social performance. By looking comparatively at the cases of altruism, coerced egoism, and strategy, this paper uses the tools of microeconomics to define the optimal level of social output that should be produced in each case. We show that it is wiser for the firm to act strategically than to be coerced into making investments in corporate social responsibility. In addition, we argue that greater overall social output will be achieved by the strategic approach, than by the altruistic approach.
Format
Sprache(n)
Englisch
Identifikator(en)
ISSN: 0022-2380
ISSN: 1467-6486
DOI: 10.1111/j.1467-6486.2006.00583.x

Weiterführende Literatur

Empfehlungen zum selben Thema automatisch vorgeschlagen von bX
Die Universität der Informationsgesellschaft