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Anthropocentrism is central to the nature of discourse across all disciplines, from science to philosophy and the arts. We argue that anthropocentrism has become particularly marked in modernity despite the avowal by some theorists that modernity signified a radical break with traditional approaches. A powerful strategy, invoked by such discourses, and designed to cement the anthropocentric perspective, is that of contradiction. Media theorists and scholars working in the broader field of (human) animal studies have begun to unravel and demystify such discourses, questioning the nature of these contradictory perspectives and the anthropocentric point of view at work in visual texts. This is particularly evident in the current work of contemporary theorists who are researching the representation of animals in media texts. For it is the figure of the animal, as represented in visual discourses, from film to photography and new media, that offers a powerful challenge to the dominant anthropocentric worldview.