Sie befinden Sich nicht im Netzwerk der Universität Paderborn. Der Zugriff auf elektronische Ressourcen ist gegebenenfalls nur via VPN oder Shibboleth (DFN-AAI) möglich. mehr Informationen...

Details

Autor(en) / Beteiligte
Titel
Marketing accountability and excellence in the Portuguese state school: The construction of school social image through academic performance
Ist Teil von
  • Education policy analysis archives, 2018-10, Vol.26
Ort / Verlag
Arizona State University
Erscheinungsjahr
2018
Quelle
Free E-Journal (出版社公開部分のみ)
Beschreibungen/Notizen
  • The authors seek to establish a relationship between the results of standardised tests, the academic excellence and the corresponding form of accountability. This relationship adopts the idea that standardised tests and academic excellence sustain not only a model of managerial accountability, but a (quasi) market model of accountability in education as well, providing school marketing schemes. This study is supported by a long-term fieldwork developed in several Portuguese state schools, where we analysed main documents, observed the public rituals of academic distinction, interviewed the principals and teachers and surveyed students. The results show us that these public rituals are part of a marketing strategy that helps to build a good school image, essential to induce the school choice by families and to reinforce the decisions of the principal’s leadership.
Sprache
Englisch
Identifikatoren
eISSN: 1068-2341
DOI: 10.14507/epaa.26.3716
Titel-ID: cdi_doaj_primary_oai_doaj_org_article_d6db42cb4aed461aaf9b03010f8b79a6

Weiterführende Literatur

Empfehlungen zum selben Thema automatisch vorgeschlagen von bX