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International journal of e-entrepreneurship and innovation, 2011-04, Vol.2 (2), p.27-38
2011

Details

Autor(en) / Beteiligte
Titel
Mobile Banking Innovations and Entrepreneurial Adoption Decisions
Ist Teil von
  • International journal of e-entrepreneurship and innovation, 2011-04, Vol.2 (2), p.27-38
Ort / Verlag
Hershey: IGI Global
Erscheinungsjahr
2011
Link zum Volltext
Quelle
Alma/SFX Local Collection
Beschreibungen/Notizen
  • This paper examines an individual’s entrepreneurial adoption decisions to use mobile banking for both business and social reasons. A conceptual model based on social cognitive theory is developed to explain an individual’s propensity to adopt mobile banking. The theoretical framework examines how advertising, experience, perceived risk, learning inclination, and entrepreneurial proclivity influence a person’s intention to use mobile banking. This paper stresses the role of financial risk in determining a person’s intention to use mobile banking and whether their entrepreneurial nature is influenced by their experience and advertising they are subjected to about the advantages or disadvantages of mobile banking. This paper ties together research on technological innovation with entrepreneurship and learning studies. The author stresses the importance for financial institutions to market the innovativeness of mobile banking whilst addressing security concerns. The impact of a person’s social environment through personal contacts and acquaintances underpins social cognitive theory and helps to understand the motives for a person adopting mobile banking. The paper integrates mobile banking literature with current thinking on the importance of entrepreneurship and learning influences to how a person adopts a technological innovation.
Sprache
Englisch; Ndonga
Identifikatoren
ISSN: 1947-8585
eISSN: 1947-8593
DOI: 10.4018/jeei.2011040103
Titel-ID: cdi_crossref_primary_10_4018_jeei_2011040103

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