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International journal of fashion studies, 2014-04, Vol.1 (1), p.57-74
Ort / Verlag
Intellect
Erscheinungsjahr
2014
Link zum Volltext
Quelle
IngentaConnect Journals
Beschreibungen/Notizen
The construction of an exoticism associated with diverse elements of Brazilian cultural identities is a subject that has been widely investigated in several studies. Although much of what one sees and does in Brazilian fashion is characterized by images of exoticism, there has been
little reflection on how it has become exotic. And yet, is this something that is just exotic to 'others' or also to Brazilians? Do Brazilians also understand themselves as such? In this article, I seek possible answers to these questions by outlining a brief history of the way
the visual identity of Brazilian fashion has been created, by examining the role of the textile industry and cultural institutions (in particular the São Paulo Museum of Art) in the preparation of this visual understanding.