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This article looks back at 20 years of feminist/gender theory in Organization. In these years a very rich variety of articles has drawn on feminist and gender perspectives. This suggests that Organization is a welcome site for exploring feminist and gender theories and their contribution to critical analysis of organizations. However, the more theoretically sophisticated work that is to be found in feminist and gender studies has not yet been explored in much depth. There is unfilled potential here. The article looks forward to the next decade by discussing a small selection from the treasure house of feminist theorists and concerns that could offer rich insights for management and organization theory. There are many others; this discussion introduces theorists who will be new to some readers, and might provoke more general interest in feminist thought.