Sie befinden Sich nicht im Netzwerk der Universität Paderborn. Der Zugriff auf elektronische Ressourcen ist gegebenenfalls nur via VPN oder Shibboleth (DFN-AAI) möglich.
mehr Informationen...
Acceptance of nanotechnology foods: a conjoint study examining consumers' willingness to buy
Ist Teil von
British food journal (1966), 2009-01, Vol.111 (7), p.660-668
Ort / Verlag
Bradford: Emerald Group Publishing Limited
Erscheinungsjahr
2009
Link zum Volltext
Quelle
Alma/SFX Local Collection
Beschreibungen/Notizen
Purpose - The purpose of this paper is to examine consumers' willingness to buy health-beneficial food products produced using nanotechnology.Design methodology approach - Data were collected from two representative mail surveys conducted in Switzerland (n=255 and n=260, respectively). Consumers' decision-making process was modeled using conjoint analysis.Findings - Results suggest that consumers attribute a negative utility to nanotechnology foods, even though the products had a clear benefit for the consumers. Results suggest that consumers are interested in products with additional health effects only when the effect is due to natural additives.Research limitations implications - Other descriptions of nanotechnology may result in other evaluations.Practical implications - The study suggests that attitudes towards nanotechnology should be taken into account at an early stage of product development.Originality value - This paper is of value to those interested in nanotechnology and food.