Details

Autor(en) / Beteiligte

• Seo, Young-nam
• Jung, Younbo
• Sng, Jeremy
• Park, Jongmin

Titel

Rational or Irrational Decision? Examination on Gamers’ Intention to Purchase Probability-Type Items

Ist Teil von

• Interacting with computers, 2020-04, Vol.31 (6), p.603-641

Ort / Verlag

Oxford University Press

Erscheinungsjahr

2020

Link zum Volltext

Quelle

Oxford Journals 2020 Medicine

Beschreibungen/Notizen

• Abstract Expanding the theory of planned behavior (TPB) model with non-volitional factors, this study investigated determinants of purchase intention (PI) for probability-type items (PTI) in a popular mobile game. An online survey was conducted with 534 players of Summoners War. The overall results show that the PI of PTI is associated with both rational and impulsive factors. Specifically, the results of hierarchical regression analysis demonstrate that along with two TPB elements (attitude and perceived control), individual factors of self-control and general stress, as well as game-related factors of advancement, competition, purchase frequency and spending amount were all significant predictors of PTI PI. These non-volitional factors account for additional 18% of variance out of 48% total variance (R2 = .48) in PI.