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This study revisits how changes in the land use affect traffic condition around a rapidly growing university campus area. Changes in landuse, associated to the increase in activity development which affects the vehicle trip rate, have increased the traffic loading in the road network in the study area. At the same time, the growing number of road users in the road network results in increasing traffic conflicts negatively impacts the traffic condition. The phenomenon has been identified in and around Tembalang Area in Semarang City, with rapid changes in land use due to the increasing demand for supporting activities to provide the needs of students, especially in the main transport corridors. This study examined changes of landuse and their implication toward traffic loading as a first step to control the use of space in the campus area. Quantitative method was applied to analyze trip attraction in comparison to the volume of traffic. The results showed that eatery land use activities were the largest traffic load increase contributor (29-33%) burdening the road network in the study area. Other types of activity identified to negatively impact the service levels of the road network are supermarket, cafe, and laundry services.