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Influence of nostalgia on authenticity, satisfaction, and revisit intention: The case of Jidong mural alley in Korea
Ist Teil von
International Journal of Hospitality & Tourism Administration, 2020-10, Vol.21 (4), p.440-455
Ort / Verlag
Routledge
Erscheinungsjahr
2020
Link zum Volltext
Quelle
Taylor & Francis
Beschreibungen/Notizen
The main purpose of the study is to examine the causal relationships among nostalgia, authenticity, satisfaction, and revisit intentions of tourists who visit the Jidong mural alley in Suwon, South Korea. An on-site survey was conducted, and 224 responses were used for the analyses (frequency, reliability, and confirmatory factor analysis, and structural equation modeling). The results showed that "real nostalgia" and "stimulated nostalgia" have a positive effect on authenticity, and authenticity is positively correlated with satisfaction. Moreover, satisfaction had significant influence on revisit intentions. The findings highlight nostalgia and authenticity as critical elements for secondary behavioral intentions, which include the satisfaction and revisit intentions of tourists.