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Marketing : creating and keeping customers in an e-commerce world

7. ed, 2001

Signatur: MQ12728

Digital Business and Electronic Commerce : Strategy, Business Models and Technology

Springer Texts in Business and Economics

Wirtz, Bernd W

1st ed. 2021, 2021

Link zum Volltext
Springer Business and Management 2021 (ZDB-2-BUM)

Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018

Springer Proceedings in Business and Economics

2018

Link zum Volltext
Springer Business and Management 2018 (ZDB-2-BUM)

New Online Retailing : Innovation and Transformation [Elektronische Ressource]

2010

Link zum Volltext
Springer Business and Economics 2010 (ZDB-2-SBE)

B2B eCommerce : Basics, Business Models and Best Practices in Business-to-Business Online Trade

Heinemann, Gerrit

1st ed. 2023, 2023

Link zum Volltext
Springer Business and Management 2023 (ZDB-2-BUM)

Advances in National Brand and Private Label Marketing : Fourth International Conference, 2017

Springer Proceedings in Business and Economics

2017

Link zum Volltext
Springer Business and Management 2017 (ZDB-2-BUM)

Congruency, Expectations and Consumer Behavior in Digital Environments

Handel und Internationales Marketing Retailing and International Marketing

Nimmermann, Frederic

1st ed. 2020, 2020

Link zum Volltext
Springer Business and Management 2020 (ZDB-2-BUM)

e-Consumers in the Era of New Tourism

Managing the Asian Century

Sezgin, Erkan[Herausgeber]

1st ed. 2016, 2016

Link zum Volltext
Springer Business and Management 2016 (ZDB-2-BUM)

Advances in National Brand and Private Label Marketing : Third International Conference, 2016

Springer Proceedings in Business and Economics

2016

Link zum Volltext
Springer Business and Management 2016 (ZDB-2-BUM)

e-Consumers in the Era of New Tourism [electronic resource]

Sezgin, Erkan[Herausgeber]

1st ed. 2016, 2016

Link zum Volltext
SpringerLink Books - AutoHoldings

Brand Media Strategy : Integrated Communications Planning in the Digital Era [electronic resource]

Young, A

1st ed. 2014, 2014

Link zum Volltext
SpringerLink Books - AutoHoldings

How to Measure Digital Marketing : Metrics for Assessing Impact and Designing Success [electronic resource]

Flores, L

1st ed. 2014, 2014

Link zum Volltext
SpringerLink Books - AutoHoldings

Design Science in Tourism : Foundations of Destination Management

Tourism on the Verge

2017

Link zum Volltext
Springer Business and Management 2017 (ZDB-2-BUM)

Successful Social Media and Ecommerce Strategies in the Wine Industry

2016

Link zum Volltext
Springer Business and Management 2016 (ZDB-2-BUM)

Handbook of e-Tourism

1st ed. 2022, 2022

Link zum Volltext
Springer Business and Management 2022 (ZDB-2-BUM)

Luxury Online : Styles, Systems, Strategies [electronic resource]

Okonkwo, Uché

1st ed. 2010, 2010

Link zum Volltext
SpringerLink Books - AutoHoldings

Luxury Strategy in Action [electronic resource]

1st ed. 2012, 2012

Link zum Volltext
SpringerLink Books - AutoHoldings

Advances in National Brand and Private Label Marketing : Second International Conference, 2015 [electronic resource]

1st ed. 2015, 2015

Link zum Volltext
SpringerLink Books - AutoHoldings

Online Channel Integration : Value Creation and Customer Reactions in Online and Physical Stores [Elektronische Ressource]

Binder, Jochen

2014

Link zum Volltext
Springer Business and Economics 2014 (ZDB-2-SBE)

Multichannel Commerce : A Consumer Perspective on the Integration of Physical and Electronic Channels [Elektronische Ressource]

Progress in IS

Trenz, Manuel

2015

Link zum Volltext
Springer Business and Economics 2015 (ZDB-2-SBE)

Lifestyle Brands : A Guide to Aspirational Marketing [electronic resource]

1st ed. 2013, 2013

Link zum Volltext
SpringerLink Books - AutoHoldings

Trust, Social Relations and Engagement : Understanding Customer Behaviour on the Web [electronic resource]

Padua, D

1st ed. 2012, 2012

Link zum Volltext
SpringerLink Books - AutoHoldings

Trendology : Building an Advantage through Data-Driven Real-Time Marketing [electronic resource]

Kerns, C

1st ed. 2014, 2014

Link zum Volltext
SpringerLink Books - AutoHoldings

The Social Media Manifesto [electronic resource]

Hallam, Jed

1st ed. 2013, 2013

Link zum Volltext
SpringerLink Books - AutoHoldings

The Compliance Business and Its Customers : Gaining Competitive Advantage by Controlling Your Customers [electronic resource]

1st ed. 2012, 2012

Link zum Volltext
SpringerLink Books - AutoHoldings

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Marketing : creating and keeping customers in an e-commerce world

Digital Business and Electronic Commerce : Strategy, Business Models and Technology

Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018

New Online Retailing : Innovation and Transformation [Elektronische Ressource]

B2B eCommerce : Basics, Business Models and Best Practices in Business-to-Business Online Trade

Advances in National Brand and Private Label Marketing : Fourth International Conference, 2017

Congruency, Expectations and Consumer Behavior in Digital Environments

e-Consumers in the Era of New Tourism

Advances in National Brand and Private Label Marketing : Third International Conference, 2016

e-Consumers in the Era of New Tourism [electronic resource]

Brand Media Strategy : Integrated Communications Planning in the Digital Era [electronic resource]

How to Measure Digital Marketing : Metrics for Assessing Impact and Designing Success [electronic resource]

Design Science in Tourism : Foundations of Destination Management

Successful Social Media and Ecommerce Strategies in the Wine Industry

Handbook of e-Tourism

Luxury Online : Styles, Systems, Strategies [electronic resource]

Luxury Strategy in Action [electronic resource]

Advances in National Brand and Private Label Marketing : Second International Conference, 2015 [electronic resource]

Online Channel Integration : Value Creation and Customer Reactions in Online and Physical Stores [Elektronische Ressource]

Multichannel Commerce : A Consumer Perspective on the Integration of Physical and Electronic Channels [Elektronische Ressource]

Lifestyle Brands : A Guide to Aspirational Marketing [electronic resource]

Trust, Social Relations and Engagement : Understanding Customer Behaviour on the Web [electronic resource]

Trendology : Building an Advantage through Data-Driven Real-Time Marketing [electronic resource]

The Social Media Manifesto [electronic resource]

The Compliance Business and Its Customers : Gaining Competitive Advantage by Controlling Your Customers [electronic resource]

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