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Digitalizing consumption : how devices shape consumer culture

Routledge interpretive marketing research

2017

Signatur: QBO3913

Beyond princess culture : gender and children’s marketing

Foss, Katherine A[Herausgeber]

[2019]

Signatur: QBO3947

Marketing scales handbook : a compilation of multi-item measures

1992

Signatur: QBO3078

Transformative consumer research for personal and collective well-being

2012

Signatur: QBO3939

Consumer psychology : a study guide to qualitative research methods

2016

Signatur: QBO3832

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

3. ed, 2011

Signatur: MQ24699, MQ23846, MQ29532, MQ24539

Actionable gamification : beyond points, badges, and leaderboards

Chou, Yu-kai

2016

Signatur: QBO3890

Consumer behaviour : a European perspective

Sixth edition, [2016]

Signatur: QBO3515(6)-EN

Consumer behaviour

3rd edition, [2016]

Signatur: QBO3874(3)

The evolutionary bases of consumption

Marketing and consumer psychology series

Saad, Gad

2014

Signatur: QBO3866

Supramarkt

[2015]

Signatur: QBO3858

Consumer behaviour : a european perspective

Solomon, Michael R

5. ed, 2013

Signatur: QBO3515(5)-EN

Consumer insights : findings from behavioral research

MSI relevant knowledge series

Alba, Joseph W[Herausgeber]

2011

Signatur: QBO3735

Marketing : real people, real choices

5. ed, 2008

Signatur: MQ19187

Customer behavior : a managerial perspective

2. ed, 2004

Signatur: QBO3379(2)

Emotional decisions : tradeoff difficulty and coping in consumer choice

Monographs of the Journal of consumer research : 1 (Alle Bände)

2001

Signatur: QBO3387

Consumer behavior in travel and tourism

Pizam, Abraham[Herausgeber]

1999

Signatur: QER3287

Advances in consumer marketing

The Cranfield management research series

Jenkins, Mark[Herausgeber]

1994

Signatur: QBO3125

Postmodern consumer research : the study of consumption as text

1992

Signatur: QBO2983

Explaining buyer behavior : central concepts and philosophy of science issues

O'Shaughnessy, John

1992

Signatur: QBO2878

The relative importance of product attributes : consumer decision theories in new product development

Stokmans, Maria Johanna

1991

Signatur: D6929

Nonverbal communication in advertising

Lexington books

Hecker, Sidney[Herausgeber]

1988

Signatur: QBO2690

Television advertising and children

Young, Brian M

1990

Signatur: HWM1471

Competing globally through customer value : the management of strategic suprasystems

Stahl, Michael J[Herausgeber]

1991

Signatur: PZS4580

Marketing and semiotics : new directions in the study of signs for sale

Approaches to semiotics : 77 (Alle Bände)

Umiker-Sebeok, Jean[Herausgeber]

1987

Signatur: QBO2365

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Digitalizing consumption : how devices shape consumer culture

Beyond princess culture : gender and children’s marketing

Marketing scales handbook : a compilation of multi-item measures

Transformative consumer research for personal and collective well-being

Consumer psychology : a study guide to qualitative research methods

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

Actionable gamification : beyond points, badges, and leaderboards

Consumer behaviour : a European perspective

Consumer behaviour

The evolutionary bases of consumption

Supramarkt

Consumer behaviour : a european perspective

Consumer insights : findings from behavioral research

Marketing : real people, real choices

Customer behavior : a managerial perspective

Emotional decisions : tradeoff difficulty and coping in consumer choice

Consumer behavior in travel and tourism

Advances in consumer marketing

Postmodern consumer research : the study of consumption as text

Explaining buyer behavior : central concepts and philosophy of science issues

The relative importance of product attributes : consumer decision theories in new product development

Nonverbal communication in advertising

Television advertising and children

Competing globally through customer value : the management of strategic suprasystems

Marketing and semiotics : new directions in the study of signs for sale

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