11. ed., internat. student version, 2013
Signatur: QBJ3772(11)
Thirteenth edition, [2019]
Signatur: QBJ3772(13)
Twelfth edition, 2016
Signatur: QBJ3772(12)
1. [Dr.], 1986
Signatur: QBJ4825
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Filter anzeigenAutor / Autorin
- Aaker, David A
- Day, George S
- Kumar, V
- Leone, Robert P
- Chisnall, Peter M
- Green, Paul E
- Tull, Donald S
- Albaum, Gerald S
- Amstutz, Arnold E
- Bauer, Erich
- Behrens, Karl Christian
- Blankenship, Albert Breneman
- Block, Martin P
- Block, Tamara S
- Bogart, Leo
- Both, Martin
- Boyd, Harper W
- Breen, George Edward
- Brinberg, David
- Britt, Steuart Henderson
Schlagwort
- Marktforschung
- Marketing
- Marketingforschung
- Verbraucherverhalten
- Marketing research
- Conjoint Measurement
- Methode
- Europäische Union
- Internationales Marketing
- Marketing research--Computer network resources
- Marketing-Mix
- Marketingmanagement
- Methodologie
- Operations Research
- Statistik
- Verbraucherforschung
- Business
- Computersimulation
- Computerunterstütztes Verfahren
- Consumer behavior
Erscheinungsjahr
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