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Strategic corporate brand management of multinational corporations : analysis of consumers’ brand perceptions and effects, and the role of contextual factors

Studien zum Konsumentenverhalten : 88 (Alle Bände)

2021

Signatur: QBK12027

Pop internationalism

Krugman, Paul R

1. MIT Press paperback ed., 9. print, 1999

Signatur: PPZ6058

Culture, globalization and the world system : contemporary conditions for the representation of identity

King, Anthony D[Herausgeber]

5. Aufl, 2002

Signatur: NZX5268

Free trade under fire

Irwin, Douglas A

4. ed, 2015

Signatur: PQC3368(4)

Global markets : the internationalization of the sea transport industries since 1850

Research in maritime history : 14 (Alle Bände)

1998

Signatur: PVD1167

End of millennium

The information age: economy, society and culture / Manuel Castells : 3 (Alle Bände)

Castells, Manuel

2. ed., with a new preface, 2010

Signatur: OAA3905(2)-EN,3

Cultural internationalism and world order

Iriye, Akira

1997

Signatur: PDK2247

The debate on standardization and adaptation in international marketing and management research : what do we know, what should we know?

ESCP Europe working paper : 50 (Alle Bände)

2009

Signatur: PZR11118-50

Strategies of internationalization : an overview

ESCP-EAP working paper : 47 (Alle Bände)

Schmid, Stefan

2009

Signatur: PZR11118-47

Measuring board internationalization : towards a more holistic approach

ESCP-EAP working paper : 21 (Alle Bände)

2006

Signatur: PZR11118-21

Alliance capitalism and global business

Routledge studies in international business and the world economy : 7 (Alle Bände)

Dunning, John H

Digital print, 2005

Signatur: PQI4194

A practical guide to localization

Language international world directory : 4 (Alle Bände)

Esselink, Bert

Rev. ed, 2000

Signatur: TWQ11456

Evolutionary theory of the globalisation of firms

mir-Edition

Borghoff, Thomas

1. Aufl, 2005

Signatur: PNU4207

Providing global public goods : managing globalization

Kaul, Inge[Herausgeber]

2003

Signatur: PPZ5044

Globalisation of production and markets

Kieler Studien : 262 (Alle Bände)

1994

Signatur: PQI3871

Re-orienting fashion : the globalization of Asian dress

Dress, body, culture

Niessen, Sandra A[Herausgeber]

2003

Signatur: JZUB1757

Globalisation and structural unemployment : proceedings of the Joint Canadian-German Symposium Berlin, September 1994

Konjunkturpolitik : 40,3,4 (Alle Bände)

Horn, Gustav A[Herausgeber]

1994

Signatur: 49k1

States against markets : the limits of globalization

Innis centenary series

Boyer, Robert[Herausgeber]

Reprint, 2000

Signatur: PPZ4894

English and the discourses of colonialism

The politics of language

Pennycook, Alastair

1998

Signatur: DOA1037

The global market for higher education : sustainable competitive strategies for the New Millenium

2001-

Signatur: QER3766

Digital capitalism : networking the global market system

Schiller, Dan

1999

Signatur: PVK2736

Spaces of globalization : reasserting the power of the local

Perspectives on economic change

Cox, Kevin R[Herausgeber]

1997

Signatur: PQI4445

Electronic empires : global media and local resistance

Thussu, Daya Kishan[Herausgeber]

1998

Signatur: OFZ2239

Hollywood planet : global media and the competitive advantage of native transparency

Lea's communication series

Olson, Scott Robert

1999

Signatur: KLEZ1054

Relations of complex organizational systems : a key to global competitivity ; problems - strategies - visions

Europe's economic future : 7 (Alle Bände)

1999

Signatur: PZV12005

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Strategic corporate brand management of multinational corporations : analysis of consumers’ brand perceptions and effects, and the role of contextual factors

Pop internationalism

Culture, globalization and the world system : contemporary conditions for the representation of identity

Free trade under fire

Global markets : the internationalization of the sea transport industries since 1850

End of millennium

Cultural internationalism and world order

The debate on standardization and adaptation in international marketing and management research : what do we know, what should we know?

Strategies of internationalization : an overview

Measuring board internationalization : towards a more holistic approach

Alliance capitalism and global business

A practical guide to localization

Evolutionary theory of the globalisation of firms

Providing global public goods : managing globalization

Globalisation of production and markets

Re-orienting fashion : the globalization of Asian dress

Globalisation and structural unemployment : proceedings of the Joint Canadian-German Symposium Berlin, September 1994

States against markets : the limits of globalization

English and the discourses of colonialism

The global market for higher education : sustainable competitive strategies for the New Millenium

Digital capitalism : networking the global market system

Spaces of globalization : reasserting the power of the local

Electronic empires : global media and local resistance

Hollywood planet : global media and the competitive advantage of native transparency

Relations of complex organizational systems : a key to global competitivity ; problems - strategies - visions

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