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Tourism, Hospitality & Event Management
2019
- Link zum Volltext
Advances in Japanese Business and Economics : 27
1st ed. 2021, 2021
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2019
- Link zum Volltext
Sustainable Management, Wertschöpfung und Effizienz
1st ed. 2020, 2020
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2018
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Springer Proceedings in Business and Economics
1st ed. 2021, 2021
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European Advertising Academy
1st ed. 2019, 2019
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Management for Professionals
2019
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Autor / Autorin
- Artal-Tur, Andrés
- Kozak, Metin
- Kozak, Nazmi
- Krey, Nina
- Rossi, Patricia
- Batat, Wided
- Bensoussan, Albert
- Bhati, Abhishek
- Bigne, Enrique
- Blazquez, Marta
- Boardman, Rosy
- Di Leo, Alessio
- Eagle, Lynne
- George, Babu
- Gázquez-Abad, Juan Carlos
- Hay, Rachel
- Henninger, Claudia E
- Levin, Aron
- Martínez-López, Francisco J
- Mattia, Giovanni
Erscheinungsform
Schlagwort
- Motivation research (Marketing)
- Customer relations-Management
- Branding (Marketing)
- Big data
- Customer relations—Management
- Luxury goods industry
- Public relations
- Tourism
- Beeinflussung
- Behavioral sciences
- Business ethics
- Business—Data processing
- Consumer Behavior
- E-business
- Economics—Psychological aspects
- Industrial management
- Influencer
- Information technology
- International business enterprises
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