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  • BibTeX
Principles of Internet marketing
2000
Signatur: QBK8701
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  • BibTeX
101 successful businesses you can start on the Internet
1997
Signatur: QBK7941
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  • BibTeX
The e-process edge : creating customer value and business wealth in the internet era
Computerworld books
2000
Signatur: PVK2493
    Datensatz exportieren als...
  • BibTeX
Internet business models and strategies : text and cases
McGraw-Hill higher education / Management & organization series
Internat. ed, 2001
Signatur: QDH1574
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  • BibTeX
The culturally customized Web site : customizing web sites for the global marketplace
2005
Signatur: QBK10041
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Naked conversations : how blogs are changing the way businesses talk with customers
2006
Signatur: QBL8277
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  • BibTeX
Search and social : the definitive guide to real-time content marketing
2013
Signatur: QBK11275
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The E-Marketplace : strategies for success in B2B ecommerce
2001
Signatur: QBK10407
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Driving customer equity : how customer lifetime value is reshaping corporate strategy
2000
Signatur: QBK8476
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  • BibTeX
Pricing : making profitable decisions
McGraw-Hill/Irwin series in marketing
3. ed., internat. ed. 2007, 2007
Signatur: QBK3997(3)
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  • BibTeX
Customer focus in e-services : market-oriented perspectives on developing, managing and using electronic marketplaces
2002
Signatur: D13544
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Services marketing : integrating customer focus across the firm
5. ed, 2009
Signatur: QBQ6636(5)
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Collaborative customer relationship management : taking CRM to the next level ; with 7 tables
2004
Signatur: QBK9870
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The design of strategic e-business models : a holistic approach with special attention to the service industry
2002
Signatur: D13566
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Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention ; with 24 tables
2000
Signatur: QBK8426
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The new strategic brand management : advanced insights and strategic thinking
5. ed, 2012
Signatur: QBK6725(5)
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Introduction to E-commerce
2009
Signatur: QBK10790
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Strategy and management of industrial brands : business to business products and services
2001
Signatur: QBK9650
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Marketing channels : a management view
7. ed., [Nachdr.], [20]07
Signatur: QBK3890(7)
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The management of business logistics : a supply chain perspective
7. ed, c2003
Signatur: QBK4082(7)
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Autor / AutorinOrganisation de coopération et de développement économiques
Autor / AutorinOrganisation for Economic Co-operation and Development Staff
SpracheDeutsch
SystemstelleIBUG
SchlagwortComputers
SchlagwortKulturwissenschaft
SchlagwortSoftware Engineering
SystemstelleQBK
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