Sixteenth edition, global edition, [2022]
Signatur: QBH1411(16)
Handbook of the economics of marketing (Alle Bände), Handbooks in economics
[2019]
Signatur: QBH9964-1
4th European edition, 2019
Signatur: QBH9354(4)
Third European edition, [2016]
Signatur: QBH9354(3)
12. ed., internat. ed, 2013
Signatur: QBH9647(12)
3. ed., internat. ed, 2010
Signatur: QBH9532(3)
3. ed., Pearson Internat. ed, 2009
Signatur: QBK10114(3)
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Autor / Autorin
- Kotler, Philip
- Keller, Kevin Lane
- Baker, Michael John
- Bruner, Gordon C
- Hensel, Paul J
- James, Karen E
- Anderson, James C
- Brady, Mairead
- Churchill, Gilbert A
- Goodman, Malcolm
- Hansen, Torben
- Narus, James A
- Parsons, Leonard J
- Albers, Sönke
- Alexis, Marcus
- Armstrong, Gary
- Arnold, John
- Backhaus, Klaus
- Bagozzi, Richard P
- Bieger, Thomas
Erscheinungsform
Schlagwort
- Marketing
- Internationales Marketing
- Marketingmanagement
- Beziehungsmanagement
- Business-to-Business-Marketing
- Investitionsgütermarketing
- Kundenmanagement
- Marketingforschung
- Marktforschung
- Export marketing
- Industrial marketing
- Management
- Marketing research
- Marketing-Management
- Strategisches Management
- Advertising
- Consumer behavior
- Customers services
- Database-Marketing
- Deutschland
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