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17. ed., internat. student ed, 2010
Signatur: PZR12300(17)
8. ed., text and cases ed., repr. with corr, 2013
Signatur: PZR8987(8)
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- Doerr, John E
- Faulkner, David
- Gamble, John E
- Grant, Robert M
- Helfat, Constance E
- Jacob, Frank
- Jeston, John
- Lakotta, Jan
- Meyer, Ron
- Michaeli, Rainer
- Nardon, Luciara
- Nelis, Johan
- Rosenzweig, Philip M
- Rätz, Diana
- Steers, Richard M
- Strategic Management Society
- Strickland, Alonzo J
- Sánchez-Runde, Carlos
- Thompson, Arthur A
- Wit, Bob <<de>>
Erscheinungsform
Schlagwort
- Business planning
- Strategic planning
- Strategische Planung
- Strategisches Management
- Unternehmensplanung
- Business-to-Business-Marketing
- Industrial management
- Business Intelligence
- Business enterprises
- Business planning--Case studies
- Electronic Commerce
- Fallacies (Logic)
- Goal (Psychology)
- Informationsbeschaffung
- Informationsmanagement
- Interkulturelles Management
- International business enterprises--Management
- Internationales Management
- Kaufverhalten
- Management--Cross-cultural studies
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