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Essentials of services marketing

Wirtz, Jochen

4th edition, [2023]

Link zum Volltext
Volltext

Service management : strategy and leadership in service business

Normann, Richard

2. ed, 1991

Signatur: QBK6254(2)

Marketing strategies for services : globalization, client-orientation, deregulation

Kostecki, Michel[Herausgeber]

1. ed, 1994

Signatur: QBQ5656

Contemporary services marketing management : a reader

Gabbott, Mark

1997

Signatur: QBQ6270

Servitization in industry

Lay, Gunter

2014

Signatur: QDD2083

Essentials of services marketing

Wirtz, Jochen

4th edition, [2023]

Signatur: QBH10051(4), MQ34953, MQ34952, MQ34951

Handbook of service marketing research

Rust, Roland T[Herausgeber]

2014

Signatur: QBJ6657

International trade in services : an overview and blueprint for negotiations

American Enterprise Institute trade in services series, An American Enterprise Institute/Ballinger publication

Feketekuty, Geza

1988

Signatur: PQB1701

Business process, services computing and intelligent service management : March 23 - 25, 2009, Leipzig, Germany ; [BPSC 2009, ISM 2009, YRW-MBP 2009

GI-Edition : Proceedings : 147 (Alle Bände)

Abramowicz, Witold[Herausgeber]

2009

Signatur: TTQ090048

Service offshoring subsidiaries : towards a typology

ESCP-EAP working paper : 12 (Alle Bände)

2005

Signatur: PZR11118-12

E-service : new directions in theory and practice

Rust, Roland T[Herausgeber]

2002

Signatur: PVK2980

ITIL® Service design

Best Management Practice, ITIL lifecycle suite 2011

2. ed, 2011

Signatur: MQ33126, MQ33125, MQ30496

Liberalizing service trade : strategies for success

Chatham House papers

Nicolaïdes, Phedon A

1989

Signatur: PQB1670

Stakeholder Integration in Service Innovation

Markt- und Unternehmensentwicklung Markets and Organisations

Jonas, Julia M

2018

Link zum Volltext
Springer Business and Management 2018 (ZDB-2-BUM)

Services marketing : integrating customer focus across the firm

6. ed, 2013

Signatur: QBQ6636(6)

Handbook of Service Science, Volume II

Service Science: Research and Innovations in the Service Economy

2019

Link zum Volltext
Springer Business and Management 2019 (ZDB-2-BUM)

Services Marketing Cases in Emerging Markets : An Asian Perspective

2017

Link zum Volltext
Springer Business and Management 2017 (ZDB-2-BUM)

Social Services of General Interest in the EU [Elektronische Ressource]

Legal Issues of Services of General Interest

2013

Link zum Volltext
Springer Humanities, Social Science & Law 2013 (ZDB-2-SHU)

Smart Service Systems, Operations Management, and Analytics : Proceedings of the 2019 INFORMS International Conference on Service Science

Springer Proceedings in Business and Economics

1st ed. 2020, 2020

Link zum Volltext
Springer Business and Management 2020 (ZDB-2-BUM)

Service dominant logic : premises, perspectives, possibilities

2014

Signatur: QBK12001, QBH12001

Services for UMTS : creating killer applications in 3G

Ahonen, Tomi T[Herausgeber]

2002

Signatur: YGW2432

Services marketing : managing the service value chain

2006

Signatur: QBQ6822

Competitive governments : an economic theory of politics and public finance

Breton, Albert

1996

Signatur: PSQ3235

Smart Services Summit : Digital as an Enabler for Smart Service Business Development

Progress in IS

1st ed. 2021, 2021

Link zum Volltext
Springer Business and Management 2021 (ZDB-2-BUM)

Mobility-as-a-Service : The Convergence of Automotive and Mobility Industries

Management for Professionals

Ackermann, Malte

1st ed. 2021, 2021

Link zum Volltext
Springer Business and Management 2021 (ZDB-2-BUM)

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Essentials of services marketing

Service management : strategy and leadership in service business

Marketing strategies for services : globalization, client-orientation, deregulation

Contemporary services marketing management : a reader

Servitization in industry

Essentials of services marketing

Handbook of service marketing research

International trade in services : an overview and blueprint for negotiations

Business process, services computing and intelligent service management : March 23 - 25, 2009, Leipzig, Germany ; [BPSC 2009, ISM 2009, YRW-MBP 2009

Service offshoring subsidiaries : towards a typology

E-service : new directions in theory and practice

ITIL® Service design

Liberalizing service trade : strategies for success

Stakeholder Integration in Service Innovation

Services marketing : integrating customer focus across the firm

Handbook of Service Science, Volume II

Services Marketing Cases in Emerging Markets : An Asian Perspective

Social Services of General Interest in the EU [Elektronische Ressource]

Smart Service Systems, Operations Management, and Analytics : Proceedings of the 2019 INFORMS International Conference on Service Science

Service dominant logic : premises, perspectives, possibilities

Services for UMTS : creating killer applications in 3G

Services marketing : managing the service value chain

Competitive governments : an economic theory of politics and public finance

Smart Services Summit : Digital as an Enabler for Smart Service Business Development

Mobility-as-a-Service : The Convergence of Automotive and Mobility Industries

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