Pearson internat. ed., 3. ed, 2008
Signatur: QBK9561(3)
[Nachdr.], [20]04
Signatur: MHRR1016
2. ed.: ed. and transcribed by G. E. Pointon, 1983
Signatur: DERE1022(2)
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Autor / Autorin
- Eichler, Ernst
- Taylor, David,
- Davis, J. Madison
- Dell, William
- Frankforter, A. Daniel
- Kahn, Barbara E
- Nichols, David,
- Adler, Max K
- Allen, Spencer L
- Anderson, John D
- Ashworth, Gregory
- Ballentyne, Denis W. G
- Banet-Weiser, Sarah
- Baskin, Merry
- Bettinger, Torsten
- Beverland, Michael
- Birley, Anthony R
- Blanckaert, Christian,
- Bourdon, Françoise
- Bradley, John
Erscheinungsform
Schlagwort
- Brand name products
- Name
- Branding (Marketing)
- Product management
- Electronic books
- Advertising
- Wörterbuch
- Corporate image
- Marketing
- Referenz
- Brand name products / Management
- Business & Economics
- Consumer behavior
- Customer relations
- God (Judaism) / Name
- God / Name / Biblical teaching
- Markenpolitik
- Namenkunde
- Names, Latin / Indexes
- Strategic planning
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