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Produktmanagement im digitalen Zeitalter : Leitfaden zur effizienten Steuerung von Produkten und Dienstleistungen während des gesamten Produktlebenszyklus [electronic resource]

Keite, Lothar

1st ed. 2022, 2022

Link zum Volltext
WISO eBooks Wirtschaftswissenschaften

Strategic Innovative Marketing : 6th IC-SIM, Pafos, Cyprus 2017

Springer Proceedings in Business and Economics

2019

Link zum Volltext
Springer Business and Management 2019 (ZDB-2-BUM)

Proaktive Kundenbindung im B2B-Bereich : Churn Prevention am Beispiel der ITK-Branche

Belter, Arne,

2018

Link zum Volltext
WISO eBooks Wirtschaftswissenschaften

Strategic Innovative Marketing : 4th IC-SIM, Mykonos, Greece 2015

Springer Proceedings in Business and Economics

2017

Link zum Volltext
Springer Business and Management 2017 (ZDB-2-BUM)

Communications writing and design : the integrated manual for marketing, advertising, and public relations

DiMarco, John,

2017

Link zum Volltext
Wiley Online Library - AutoHoldings Books

New Patterns of Power and Profit : A Strategist's Guide to Competitive Advantage in the Age of Digital Transformation

Clemons, Eric K

2019

Link zum Volltext
Springer Business and Management 2019 (ZDB-2-BUM)

Strategic Innovative Marketing : 5th IC-SIM, Athens, Greece 2016

Springer Proceedings in Business and Economics

2017

Link zum Volltext
Springer Business and Management 2017 (ZDB-2-BUM)

Advances in Digital Marketing and eCommerce : Second International Conference, 2021

Springer Proceedings in Business and Economics

1st ed. 2021, 2021

Link zum Volltext
Springer Business and Management 2021 (ZDB-2-BUM)

Online Brand Communities : Using the Social Web for Branding and Marketing

Progress in IS

1st ed. 2016, 2016

Link zum Volltext
Springer Business and Management 2016 (ZDB-2-BUM)

Proceedings of the 2nd Advances in Business Research International Conference : ABRIC2016

2018

Link zum Volltext
Springer Business and Management 2018 (ZDB-2-BUM)

Service Fascination : Gaining Competitive Advantage through Experiential Self-Service Systems

Zagel, Christian

1st ed. 2016, 2016

Link zum Volltext
Springer Business and Management 2016 (ZDB-2-BUM)

Encyclopedia of Tourism

2020

Link zum Volltext
Springer Business and Management 2020 (ZDB-2-BUM)

The Drivers of Wearable Device Usage : Practice and Perspectives

Progress in IS

Ernst, Claus-Peter H[Herausgeber]

1st ed. 2016, 2016

Link zum Volltext
Springer Business and Management 2016 (ZDB-2-BUM)

Disrupting Finance : FinTech and Strategy in the 21st Century

Palgrave Studies in Digital Business & Enabling Technologies

2019

Open Tourism : Open Innovation, Crowdsourcing and Co-Creation Challenging the Tourism Industry

Tourism on the Verge

1st ed. 2016, 2016

Link zum Volltext
Springer Business and Management 2016 (ZDB-2-BUM)

Programmatic Advertising : The Successful Transformation to Automated, Data-Driven Marketing in Real-Time

Management for Professionals

Busch, Oliver[Herausgeber]

1st ed. 2016, 2016

Link zum Volltext
Springer Business and Management 2016 (ZDB-2-BUM)

Advances in National Brand and Private Label Marketing : Seventh International Conference, 2020

Springer Proceedings in Business and Economics

1st ed. 2020, 2020

Link zum Volltext
Springer Business and Management 2020 (ZDB-2-BUM)

Social Commerce : Marketing, Technology and Management

Springer Texts in Business and Economics

1st ed. 2016, 2016

Link zum Volltext
Springer Business and Management 2016 (ZDB-2-BUM)

Older Tourist Behavior and Marketing Tools

Tourism, Hospitality & Event Management

Vigolo, Vania

2017

Link zum Volltext
Springer Business and Management 2017 (ZDB-2-BUM)

H2H Marketing : The Genesis of Human-to-Human Marketing

1st ed. 2021, 2021

Link zum Volltext
Springer Business and Management 2021 (ZDB-2-BUM)

Advances in Digital Marketing and eCommerce : First International Conference, 2020

Springer Proceedings in Business and Economics

1st ed. 2020, 2020

Link zum Volltext
Springer Business and Management 2020 (ZDB-2-BUM)

Business models for the social mobile cloud : transform your business using social media, mobile Internet, and cloud computing [electronic resource]

Shelton, Ted,

1st edition

Link zum Volltext
Wiley Online Library - AutoHoldings Books

Social media 101 : tactics and tips to develop your business online [electronic resource]

Brogan, Chris

1st edition

Link zum Volltext
Wiley Online Library - AutoHoldings Books

The Feeling Economy : How Artificial Intelligence Is Creating the Era of Empathy

1st ed. 2021, 2021

Link zum Volltext
Springer Business and Management 2021 (ZDB-2-BUM)

Digital and Social Media Marketing : Emerging Applications and Theoretical Development

Advances in Theory and Practice of Emerging Markets

1st ed. 2020, 2020

Link zum Volltext
Springer Business and Management 2020 (ZDB-2-BUM)

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Produktmanagement im digitalen Zeitalter : Leitfaden zur effizienten Steuerung von Produkten und Dienstleistungen während des gesamten Produktlebenszyklus [electronic resource]

Strategic Innovative Marketing : 6th IC-SIM, Pafos, Cyprus 2017

Proaktive Kundenbindung im B2B-Bereich : Churn Prevention am Beispiel der ITK-Branche

Strategic Innovative Marketing : 4th IC-SIM, Mykonos, Greece 2015

Communications writing and design : the integrated manual for marketing, advertising, and public relations

New Patterns of Power and Profit : A Strategist's Guide to Competitive Advantage in the Age of Digital Transformation

Strategic Innovative Marketing : 5th IC-SIM, Athens, Greece 2016

Advances in Digital Marketing and eCommerce : Second International Conference, 2021

Online Brand Communities : Using the Social Web for Branding and Marketing

Proceedings of the 2nd Advances in Business Research International Conference : ABRIC2016

Service Fascination : Gaining Competitive Advantage through Experiential Self-Service Systems

Encyclopedia of Tourism

The Drivers of Wearable Device Usage : Practice and Perspectives

Disrupting Finance : FinTech and Strategy in the 21st Century

Open Tourism : Open Innovation, Crowdsourcing and Co-Creation Challenging the Tourism Industry

Programmatic Advertising : The Successful Transformation to Automated, Data-Driven Marketing in Real-Time

Advances in National Brand and Private Label Marketing : Seventh International Conference, 2020

Social Commerce : Marketing, Technology and Management

Older Tourist Behavior and Marketing Tools

H2H Marketing : The Genesis of Human-to-Human Marketing

Advances in Digital Marketing and eCommerce : First International Conference, 2020

Business models for the social mobile cloud : transform your business using social media, mobile Internet, and cloud computing [electronic resource]

Social media 101 : tactics and tips to develop your business online [electronic resource]

The Feeling Economy : How Artificial Intelligence Is Creating the Era of Empathy

Digital and Social Media Marketing : Emerging Applications and Theoretical Development

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