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Springer Texts in Business and Economics
1st ed. 2022, 2022
- Link zum Volltext
11. ed., internat. student version, 2013
Signatur: QBJ3772(11)
9. ed., internat. student ed, 2005
Signatur: QBH3332(9)
Edward Elgar E-Book Archive
2017
Twelfth edition, 2016
Signatur: QBJ3772(12)
Business Guides on the Go
1st ed. 2023, 2023
- Link zum Volltext
Edward Elgar E-Book Archive
2012
Springer Proceedings in Business and Economics
1st ed. 2023, 2023
- Link zum Volltext
1st ed. 2022, 2022
- Link zum Volltext
Edward Elgar E-Book Archive, Research handbooks in business and management series
2018
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Autor / Autorin
- Aaker, David A
- Day, George S
- Kumar, V
- Leone, Robert P
- Churchill, Gilbert A
- Coroş, Monica Maria
- Craig, Charles Samuel
- Douglas, Susan
- Erickson, G. Scott
- Foxall, Gordon R
- Gates, Roger H
- Gielens, Katrijn
- Gijsbrechts, Els
- Gu, Yunyi
- Günther, Martin
- Iacobucci, Dawn
- Lindström, Martin
- Loudon, David L
- McDaniel, Carl D
- Negrușa, Adina Letiția
Schlagwort
- Business intelligence
- Marketingforschung
- Electronic books
- Consumer behavior
- Globalization
- International economic integration
- Marketing
- Marktforschung
- Advertising / Research
- Advertising and children
- Asia
- Automobile industry and trade
- Brand name products
- Business
- Business consultants
- Child consumers
- Consumer profiling
- Dispaly of merchandise
- Diversity in the workplace
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