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1st ed. 2024, 2024
- Link zum Volltext
Springer Texts in Business and Economics
1st ed. 2022, 2022
- Link zum Volltext
5th ed. /: edited by Mario van Hamersveld, Cees de Bont
- Link zum Volltext
1st edition, [2019]
- Link zum Volltext
Reprinted with corrections
- Link zum Volltext
11. ed., internat. student version, 2013
Signatur: QBJ3772(11)
4. ed., internat. student ed, 2009
Signatur: QBJ6607(4)
Edward Elgar E-Book Archive
2017
Twelfth edition, 2016
Signatur: QBJ3772(12)
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Autor / Autorin
- Kumar, V
- Aaker, David A
- Coroş, Monica Maria
- Day, George S
- Leone, Robert P
- Negrușa, Adina Letiția
- Allenby, Greg M
- Baskin, Merry
- Beckley, Jacqueline H
- Beckley, Jacqueline H.,
- Bont, Cees de,
- Bush, Robert P
- Callegaro, Mario,
- Chan, Eugene Y
- Craig, Charles Samuel
- Douglas, Susan
- Elias, Nur Fazidah
- Erickson, G. Scott
- Foxall, Gordon R
- Fraser, Cynthia
Schlagwort
- Business intelligence
- Consumer behavior
- Marketing
- Internet marketing
- Market Research and Competitive Intelligence
- New products
- Telemarketing
- Branding (Marketing)
- Business information services
- Electronic books
- Management
- Marketingforschung
- Marktforschung
- Brand name products
- Business
- Business planning
- Consumer Behavior
- Customer relations
- Globalization
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