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International Strategic Management of Brands and Online Firms : Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms’ Internationalization
Handel und Internationales Marketing Retailing and International Marketing
1st ed. 2022, 2022
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The Cultural Influence on Mass Customization
1st ed. 2020, 2020
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Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels : Investigating the Phenomenon of Anthropomorphism and New Online Consumption Forms
Handel und Internationales Marketing Retailing and International Marketing
1st ed. 2021, 2021
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Technology Acceptance of Connected Services in the Automotive Industry
2009
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Omni-Channel Retailing : An Analysis of Channel Interdependencies, Integration Services and Specific Marketing Instruments
Handel und Internationales Marketing Retailing and International Marketing
1st ed. 2021, 2021
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Das DJ-Prinzip des Managements : Handlungsorientiertes Wissen Für Führen und Entscheiden Im Digital Vernetzten Zeitalter
First edition, [2020]
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Datengetriebenes Marketing : Wie Unternehmen Daten Zur Skalierung Ihres Geschäfts Nutzen Können
First edition, [2020]
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Proceedings of the 10th International Conference on Business, Accounting, Finance and Economics (BAFE 2022)
Advances in Economics, Business and Management Research : 671
1st ed. 2023, 2023
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Advances in Theory and Practice in Store Brand Operations
1st ed. 2021, 2021
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Financial Services in the Twenty-First Century : The Present System and Future Developments in Fintech and Financial Innovation
1st ed. 2021, 2021
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BUYographics : How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers
2013
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Innovation, Social Networks, and Service Ecosystems : Managing Value in the Digital Economy
1st ed. 2020, 2020
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The Future of Service Post-COVID-19 Pandemic, Volume 2 : Transformation of Services Marketing
The ICT and Evolution of Work
1st ed. 2021, 2021
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Handbook of Marketing Decision Models
International Series in Operations Research & Management Science : 254
2nd ed. 2017, 2017
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Agency : Starting a Creative Firm in the Age of Digital Marketing
2015
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Standing Room Only : Marketing Insights for Engaging Performing Arts Audiences
Second Edition, 2014
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Disintermediation Economics : The Impact of Blockchain on Markets and Policies
1st ed. 2021, 2021
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The Impact of Culture on Relationship Marketing in International Services : A Target Group-Specific Analysis in the Context of Banking Services [electronic resource]
1st ed. 2009, 2009
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Cooperation Between Companies and Non-profit Organizations : Taking Responsibility Together: Guidelines for Constructive, Credible and Transparent CSR Projects
1st ed. 2024, 2024
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Innovationsmanagement in Medienunternehmen : Theoretische Grundlagen und Praxiserfahrungen [electronic resource]
1st ed. 2003, 2003
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Internet-Marketing und Electronic Commerce : Grundlagen - Rahmenbedingungen - Instrumente [electronic resource]
2nd ed. 2001, 2001
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The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model [electronic resource]
1st ed. 2013, 2013
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Die Bestimmung und Steuerung des Wertes von Marken : Eine Analyse aus Sicht des Markeninhabers [electronic resource]
1st ed. 1994, 1994
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Dynamik im Marketing : Umfeld - Strategie - Struktur - Kultur [electronic resource]
3rd ed. 2000, 2000
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Engaging Customers Using Big Data : How Marketing Analytics are Transforming Business
2014
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Art des InhaltsHochschulschrift (Sonstige)
Autor / AutorinBilgin, Mehmet Huseyin
SpracheDeutsch
SystemstellePZY
SchlagwortEngineering economics
SchlagwortLeadership
SchlagwortMotivation research (Marketing)
SchlagwortManagement science
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