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1st ed. 2024, 2024
- Link zum Volltext
Handbooks in operations research and management science Marketing
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1st edition, [2019]
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5th ed. /: edited by Mario van Hamersveld, Cees de Bont
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Reprinted with corrections
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4. ed., internat. student ed, 2009
Signatur: QBJ6607(4)
1st edition, [2013]
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1st ed, 2014
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Autor / Autorin
- Allenby, Greg M
- Baskin, Merry
- Beckley, Jacqueline H
- Beckley, Jacqueline H.,
- Bont, Cees de,
- Bush, Robert P
- Callegaro, Mario,
- Chan, Eugene Y
- Coroş, Monica Maria
- Elias, Nur Fazidah
- Eliashberg, Jehoshua
- Fraser, Cynthia
- Freytag, Per Vagn
- Frikha, Azza,
- Greco, Albert N
- Gupta, Rajan
- Hair, Joseph F
- Hamersveld, Mario van
- Hedin, Hans,
- Hirvensalo, Irmeli,
Schlagwort
- Business intelligence
- Consumer behavior
- Marketing
- Internet marketing
- Market Research and Competitive Intelligence
- New products
- Telemarketing
- Branding (Marketing)
- Business information services
- Business planning
- Consumer Behavior
- Customer relations
- Management
- New business enterprises
- Advertising
- Artificial intelligence
- Augmented reality
- Bayesian statistical decision theory
- Blockchains (Databases)
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