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The customer service planner
The marketing series : Practitioner
1992
Signatur: QBQ4896
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Kundenmanagement
Zeitschrift für Betriebswirtschaft : Special issue : 2011,2 (Alle Bände)
2011
Signatur: PIL1563-2011,2
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Customer equity management
2005
Signatur: QBK9977
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Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention ; with 24 tables
2000
Signatur: QBK8426
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Customer relationship management : the ultimate guide to the efficient use of CRM
HOTT guide
1. ed, 2001
Signatur: QBK8743
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Customer focus in e-services : market-oriented perspectives on developing, managing and using electronic marketplaces
2002
Signatur: D13544
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Customer relationship management : concept, strategy, and tools
Springer texts in business and economics
2. ed, 2012
Signatur: QBK11267(2)
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Relationship marketing : new strategies, techniques and technologies to win the customers you want and keep them forever
1998
Signatur: QBH7970
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Handbook of relationship marketing
2000
Signatur: QBH8099
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eCRM - Electronic-Customer-Relationship-Management : Management der Kundenbeziehungen im Internet-Zeitalter
2001
Signatur: QBK9147
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Customer relationship management : organizational and technological perspectives
2003
Signatur: QBK9812
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Strategic relationship marketing
2002
Signatur: QBK9901
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Mastering data mining : the art and science of customer relationship management
2000
Signatur: TWY9598
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Service management and marketing : customer management in service competition
3. ed, 2007
Signatur: QBK9024(3)
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Driving customer equity : how customer lifetime value is reshaping corporate strategy
2000
Signatur: QBK8476
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Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm
The Chartered Institute of Marketing, Butterworth-Heinemann marketing series, Marketing
Repr, 2000
Signatur: QBK9082
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Customer relationship management : a strategic imperative in the world of e-business
2000
Signatur: QBK8612
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Integriertes Marketing-, Vertriebs- und Kundenmanagement
2014
Signatur: QBH9809
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Integriertes Marketing-, Vertriebs- und Kundenmanagement [Elektronische Ressource]
2014
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Mass customization : the new frontier in business competition
[Nachdr.], [19]97
Signatur: QBB7019-EN
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Collaborative customer relationship management : taking CRM to the next level ; with 7 tables
2004
Signatur: QBK9870
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The service dominant logic of marketing : dialog, debate, and directions
2006
Signatur: QBH9401
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Design thinking : integrating innovation, customer experience and brand value
2010
Signatur: KAC1618
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Which Customers Pay? : Predicting Value Pre and Post Sales
Kundenmanagement & Electronic Commerce
1st ed. 2020, 2020
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Value proposition design : how to create products and services customers want, get started with
Strategyzer series
2014
Signatur: QBK11576
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