Details

Autor(en) / Beteiligte

• De Kluyver, Cornelis A

Titel

Fundamentals of global strategy : a business model approach

Ist Teil von

• Strategic management collection

Auflage

1. ed

Ort / Verlag

New York, N.Y. : Business Expert Press

Erscheinungsjahr

2010

Link zu anderen Inhalten

• Inhaltsverzeichnis

Beschreibungen/Notizen

• Bibliogr.: p. 245-250
• List of figures -- Preface -- Acknowledgments -- Part I. Understanding globalization -- 1. Competing in a global world -- 2. The globalization of companies and industries -- 3. Generic strategies for global value creation -- 4. Global strategy as business model change -- Part II. Globalizing the business model -- 5. Target markets and modes of entry -- 6. Globalizing the value proposition -- 7. Global branding -- 8. Globalizing the value chain infrastructure -- 9. Global supply-chain management -- 10. Globalizing the management model -- Appendix A. Global trade: doctrines and regulation -- Appendix B. Suggested cases -- Notes -- References -- Index