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Part One International Tourism: The Global Environment -- 1 Globalization, tourism and culture -- Introduction -- 2 Cultural diversity -- Part Two Cultural Theories and Practices -- 3 Intercultural theories -- 4 Cultural practices and tourism impacts on culture -- Part Three Culture and Cultural Differences -- 5 Culture -- 6 Cultural variability -- 7 Cultural influences on intercultural communication -- 8 Cultural influences on social interaction -- 9 Cultural influences on rules of social interaction -- 10 Cultural influences on service -- 11 Cultural influences on ethical behavior -- Part Four Tourist Behavior -- 12 Human behavior: its nature and determinants -- 13 Consumer buying behavior -- 14 Cultural influences on tourist buying behavior -- Part Five Cross-Cultural Comparison -- 15 Cultural differences among international societies -- Part Six Multicultural Competence -- 16 Multicultural competence in a global world