Details

Autor(en) / Beteiligte

• Aronczyk, Melissa
• Estner, Annika
• Estner, Annika[Herausgeber]
• Gienow-Hecht, Jessica C. E
• Gienow-Hecht, Jessica C. E[Herausgeber]
• Gripentrog, John
• Hart, Justin
• Hoefte, Rosemarijn
• Krenn, Michael L
• Kühschelm, Oliver
• McAllister, William B
• Mordhorst, Mads
• Ociepka, Beata
• Scaglia, Ilaria
• Viktorin, Carolin
• Viktorin, Carolin[Herausgeber]
• Will, Marcel K
• Will, Marcel K[Herausgeber]

Titel

Nation Branding in Modern History

Ist Teil von

• Explorations in Culture and International History : 9

Ort / Verlag

New York ; Oxford : Berghahn Books

Erscheinungsjahr

[2018]

Link zum Volltext

• De Gruyter E-Books EBA bis 31.12.2026 (ZDB-23-DGG-eba)
• De Gruyter E-Books EBA bis 31.12.2026 (ZDB-23-DGG-eba)

Link zu anderen Inhalten

• Cover

Beschreibungen/Notizen

• restricted access
• A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power