Details

Autor(en) / Beteiligte

• Gaines, E

Titel

Media Literacy and Semiotics [electronic resource]

Auflage

1st ed. 2010

Ort / Verlag

New York : Palgrave Macmillan US

Erscheinungsjahr

2010

Beschreibungen/Notizen

• Description based upon print version of record.
• Includes bibliographical references and index.
• Media literacy and semiotics -- The necessary ambiguity of communication -- Power and proxy in media semiotics -- Audiences and the semiotics of space -- Entertainment, culture, ideology, and myth -- The narrative semiotics of the daily show -- News, culture, information, and entertainment.
• Media Literacy and Semiotics provides helpful tools to help readers think critically about the meaning of the media images they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy. Elliot Gaines systematically analyzes the hidden meanings in mass-mediated products and texts, and shows how basic meaning structures underlie everything from The Daily Show to television documentaries to infotainment.
• English