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College education is one of the most important investments a family will make. But between the viewbooks, websites, insider gossip, and magazine rankings, students and their worried parents face a dizzying array of options. What do the rankings really mean? Is it wise to choose the most prestigious school a student can get into? What are the payoffs of higher education, and, by the way, how do we pay for them? In a unique approach to these conundrums, an economist and award-winning teacher walks readers through the opportunities, risks, and rewards of heading off to college. Warning against the pitfalls of numerical rankings, Malcolm Getz poses questions to guide a student toward not necessarily the best college but the right one. Famous professors suggest quality--but do they teach undergraduates? Are smaller classes always better? When is a state university the best deal around? In a concise overview of decades of research, Getz reviews findings on the long-term returns of college education in different careers, from law to engineering, from nursing to financial management. Sorting through personal, professional, and institutional variables, he helps families determine when paying