utb-studi-e-book, UTB : 4464
2nd, revised edition, 2021
Details
- Autor(en) / Beteiligte
- Titel
- Marketing concept - the St. Gallen management approach
- Ist Teil von
- utb-studi-e-book
- UTB : 4464
- Auflage
- 2nd, revised edition
- Ort / Verlag
- Bern : Haupt Verlag
- Erscheinungsjahr
- 2021
- Link zum Volltext
- Verknüpfte Titel
- Beschreibungen/Notizen
- This book presents marketing and business processes as an integral part of the St. Gallen Management Model. It provides a tight introduction into the field of marketing and puts the added value in the center of a market-oriented management approach. The book addresses relevant topics such as market analysis, marketing planning, marketing strategy, positioning, application of marketing tools, product design, price, distribution and communication policy, service provision, innovation and controlling processes. This book aims at students in the first year as well as at practitioners who wants to obtain a quick overview of this field.
- Sprache
- Englisch
- Identifikatoren
- ISBN: 9783838557526DOI: 10.36198/9783838557526OCLC-Nummer: 1269632648, 1269632648Titel-ID: 9925080052706463
- Format
- 1 Online-Ressource (201 Seiten); Diagramme
- Schlagworte
- Sankt Galler Modell, Marketingmanagement, Marketingcontrolling, Marktforschung, Innovation, St. Gallener Management; Marketing Concept; Marketing; Betriebswirtschaftslehre; BWL; Design; Distribution; Innovation; Kommunikation; Management-Modell; Marketing Tools; Marketingkonzept; Marketing-Konzept; St. Galler Management-Modell; St.Gallen, Studien- und Arbeitsbücher, Grundlagen (Bachelor), Betriebswirtschaftslehre, Marketing, St. Gallen Management; Marketing Concept; Marketing; Business Administration; BWL; Design; Distribution; Innovation; Communication; Management Model; Marketing Tools; Marketing Concept; Marketing Concept; St. Gallen Management Model; St.Gallen; Textbook; St. Gallener Management; Marketing Concept; Marketing; Betriebswirtschaftslehre; BWL; Design; Distribution; Innovation; Kommunikation; Management-Modell; Marketing Tools; Marketingkonzept; Marketing-Konzept; St. Galler Management-Modell; Lehrbuch, BWL/VWL 2022-1