Details

Autor(en) / Beteiligte

• OECD
• OECD,

Titel

OECD Report on Public Communication

Ort / Verlag

Paris : Organization for Economic Cooperation & Development,

Erscheinungsjahr

2022

Beschreibungen/Notizen

• Intro -- Foreword -- Acknowledgements -- Executive summary -- Redefining the role of public communication in an evolving information ecosystem -- Governance of public communication -- Evidence-based and data-driven public communication -- Evaluating public communication -- Communicating in an evolving and fast-paced digital age -- Public communication responses to the challenges of mis- and disinformation -- Communication applications for openness and improved public policies and services -- 1 Redefining the role of public communication in an evolving information ecosystem -- Introduction -- A key instrument for public policy and services -- Communication as a pillar of a more open government -- The implications of a rapidly changing information ecosystem on how governments communicate -- Addressing information disorders amid a crisis of public trust -- Public communication's potential for rebuilding trust in government -- Towards a more effective public communication function -- References -- Notes -- 2 Towards a more effective use of public communication: Key governance pillars -- The governance of the public communication function -- Mandates and objectives of public communication -- Policies and practices for ethics and to support a greater separation of political and public communication -- Ensuring ethics and integrity in public communication at all times -- Delivering on public communication's mandate through the use of strategies -- The institutional organisation and structures for executing public communication -- From cross-government co-ordination to a whole-of-government communication -- Ensuring adequate financial resources for public communication structures -- The professionalisation of the public communication function -- Ensuring communication structures are fit-for-purpose.
• Investing in professional development opportunities for public communicators -- Empowering a skilled public communication workforce for the future -- Key findings and way forward -- References -- Notes -- 3 Evidence-based and data-driven public communication -- Data and evidence as prerequisites for effective public communication -- Research and insights to better understand and speak to citizens -- Leveraging insights for more targeted and inclusive communication -- From audience insights to social listening -- The use of behavioural insights for communication -- How are governments leveraging BI in the context of public communication? -- Diverse institutional structures supporting BI in public communication -- Organisational and institutional challenges for BI integration in public communication -- The role of BI in public communication delivery -- Mobilising BI to segment and understand audiences -- Reflecting on behavioural factors for the delivery of key communication campaigns -- Evaluating the impact of public communication in changing behaviours -- Towards a systemic use and dissemination of evidence in public communication -- Key findings and way forward -- References -- Notes -- 4 Evaluating public communication -- Introduction -- What does evaluation look like in the context of public communication? -- What are the main barriers inhibiting a frequent and systemic use of evaluation? -- Promoting the consistent and formal application of evaluation -- Ensuring evaluation responds to strategic organisational objectives -- Showing the contribution of public communication to broader policy objectives -- Key findings and way forward -- References -- Notes -- 5 Communicating in an evolving and fast-paced digital age -- Introduction -- How are Governments communicating in a digital age? -- Mobile technologies -- Social media.
• Promoting purpose-oriented communication by governments through social media -- Open government data portals -- Emerging technologies -- Toward a "digital by design" approach to communicating in a fast-paced digital age -- Placing stakeholders at the heart of digital communication efforts -- Shifting the focus of digital communication from information sharing to engagement -- Promoting an inclusive and holistic approach to communicating in a fast-paced digital era -- Partnering with non-governmental stakeholders to reach all segments of society -- Ensuring the accessibility of online communications -- Addressing communication inequalities in an era of growing digital divide -- Key findings and way forward -- References -- Notes -- 6 Public communication responses to the challenges of mis- and disinformation -- Introduction -- An overview of the rapidly evolving mis- and disinformation landscape -- The institutionalisation of public communication responses to mis- and disinformation -- Providing official guidance on responding to mis- and disinformation -- Institutional support for responding to mis- and disinformation - structures, training and evaluation -- Intra- and inter-governmental co-ordination -- Path forward: Identifying targeted public communication practices and engaging in a whole-of-society response -- Communication practices to provide accurate and timely information and reach all segments of society -- A whole-of-society approach to supporting public communication and the information ecosystem -- Key Findings and way forward -- Further reading -- References -- Notes -- 7 Communication applications for openness and improved public policies and services -- Introduction -- The use of campaigns to support the implementation of policies and services -- A widely used yet challenging practice -- An opportunity to promote citizen participation.
• A tool to foster a culture of integrity -- Strengthening a constructive relationship with the media -- Seizing the potential of internal communication to create a more effective public sector -- The state of play of internal communication in CoGs and MHs -- Ensuring internal communication practices effectively engage staff -- Communicating efficiently and inclusively during crises -- Design, structures and staffing of crisis communications -- Ensuring crisis communication is used as a lever of accountability -- Ensuring crisis communication is used as a lever of stakeholder participation -- Key findings and the way forward -- References -- Notes -- Annex A. Methodology -- Survey responses -- Relevant considerations -- Structure of the surveys -- Data cleaning and validation process -- Note.
• The first OECD Report on Public Communication: The Global Context and the Way Forward examines the public communication structures, mandates and practices of centres of governments and ministries of health from 46 countries, based on the 2020 Understanding Public Communication surveys.
• Description based on publisher supplied metadata and other sources.