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Details

Titel
MSI reports : working paper series [electronic resource]
Link zum Volltext
Verknüpfte Titel
Beschreibungen/Notizen
  • Includes "the research reports, conference summaries, and commentaries that typically comprise the Working Paper Series, as well as other material."--p. 1.
  • Individual reports also include variant titles, used only for internal classification purposes: Working paper, Conference summary, MSI classic, and Point of view.
  • Title from cover.
  • Numbered within the year, each year alternatively beginning with no. 001 (i.e. 03-001, 03-002, etc.)
  • Prior to 2003, individual reports were published in print, with title: Report (Marketing Science Institute).
  • 2003, issue 1- = no. 03-001-
Sprache
Identifikatoren
Titel-ID: 9925051758406463
Format
1 online resource
Schlagworte
Marketing research, Marketing, Marketingtheorie, Marketingpolitik