Details

Autor(en) / Beteiligte

• Dahmen, Patrick,

Titel

Multi-channel strategies for retail financial services : a management-framework for designing and implementing multi-channel strategies

Auflage

1st ed. 2004

Ort / Verlag

Wiesbaden : Deutscher Universitäts-Verlag,

Erscheinungsjahr

[2004]

Link zum Volltext

• SpringerLink Books - AutoHoldings

Beschreibungen/Notizen

• Description based upon print version of record.
• I. Academic and Empirical Relevance of the Research Subject -- 1. Research Objectives, Approach, Methods and Structure -- 2. Changes in the Distribution of Retail Financial Services -- II. Framework for the Design of Multi-Channel Distribution Systems -- 3. Major Analytical Dimensions of Distribution Systems -- 4. Particularities in the Distribution of Retail Financial Services -- 5. Impact of the Corporate Positioning on the Distribution Strategy -- 6. Classification of Multi-Channel Distribution Systems -- III. Operational Implementation of Multi-Channel Distribution Strategies -- 7. External Fit of the Distribution System -- 8. Internal Fit of the Distribution System -- 9. Financial Steering of the Distribution System -- IV. Conclusion -- V. Bibliography.
• The retail financial services industry is undergoing fundamental changes, as better informed and more demanding customers decide for themselves how, when and where they purchase personalised product solutions. Distribution, i.e. managing the exchange processes with the customer, remains the only sustainable competitive advantage. Multi-channel strategies have therefore been designed to improve the management of customer relationships and simultaneously to reduce overall distribution costs. Patrick Dahmen analyses the internal and external dimensions of multi-channel strategies. Based on his professional experience in the industry and the results of an international benchmarking study he develops a management framework for the strategic design and operational implementation of multi-channel strategies. Case studies illustrate the underlying managerial challenges.
• English
• Description based on print version record.