Details

Autor(en) / Beteiligte

• Chevalier, Michel,
• Mazzalovo, Gerald,

Titel

Luxury brand management : in digital and sustainable times

Auflage

Fourth edition

Ort / Verlag

West Sussex, England : Wiley,

Erscheinungsjahr

[2021]

Link zum Volltext

• Wiley Online Library - AutoHoldings Books

Beschreibungen/Notizen

• Includes index.
• "As the demand for management know-how among luxury firms continues to grow, more and more business schools are also offering specialized programs for managing luxury brands. This comprehensive reference book will be essential for anyone looking to pursue a career in the expansive and global industry of luxurious products and services"--
• Description based on print version record.