Details

Autor(en) / Beteiligte

• Saint-Denis, Cecilia Y.,

Titel

Consumer and sensory evaluation techniques : how to sense successful products

Ort / Verlag

Hoboken, New Jersey : Wiley,

Erscheinungsjahr

2018

Link zum Volltext

• Wiley Online Library - AutoHoldings Books

Beschreibungen/Notizen

• Includes bibliographical references and index.
• The pillars of good consumer and sensory studies -- Sensory profile of a product : mapping internal sensory properties -- The foundations of consumer evaluation -- Study plans and strategy : sustainable short, mid and long-term vision -- Real-life anticipation with market factors : concept, price, brand, market channel -- Internal studies versus sub-contracting.
• Description based on print version record.